With an intention to take their businesses from a local ground to a global stage, many small to large size businesses try and create pleasing and appealing websites with the help of the website design company NYC. And yet sometimes they are not able to see the expected traffic and sales. Wonder why? Well, this is simply because the website is not SEO friendly. Only the websites that are search engine and user friendly would receive a sea of traffic and an increase in it’s number of conversions.
To promote your products and services, you should be available online and visible to the target audience. This visibility is brought about with the help of Digital marketing company NYC. Despite having highly featured products, some businesses are not able to get more sales due to the lack of proper campaigning for the product.
Digital marketing will help you reach the target audience globally and let your product reach those that really need it. This is cost-effective and it is result-oriented as compared to traditional forms of advertising which let you target only a limited audience in your locality. Internet marketing has the ability to take your products or services globally and let your site get more traffic. This way your business reaps more sales in a shorter time span.
There are various online marketing platforms available in the virtual world. However, not all marketing platforms are applicable to every industry. The best digital marketing company NYC will analyze your business and target audience and only then give you suggestions of marketing platforms that can take your business to the next level.
Businesses can use the Google analytics tool to track the traffic, page views, which page has more bounce rates, which keyword is performing well and you can optimize the site accordingly. In addition, a website owner can find out which pages are performing poorly with the help of the bounce rates received from that particular page.
Internet marketing will help your business gain new traffic, retain the reprising traffic and improve sales figures quickly. Various Internet marketing strategies embraced by digital marketing company NYC include SEO, Pay-per-click ads, social media, emails and other effective marketing techniques that would help you gain traffic and sales.
Improve traffic by optimizing the site with SEO tactics
SEO is a technique used to optimize the websites to perform better on all renowned search engines. It is hard for people to appear on the first page of search engine results without optimizing the site with the appropriate keywords.
While hiring a website design company in NYC, you can also check whether they provide digital marketing services too. Most of the website design and development company provides this service these days. The best digital marketing company NYC will conduct an SEO audit of the site and make a note of all its strengths and weakness that are hindering the performance of the site in the search results. These companies will provide the best SEO services NYC by applying the right strategies to improve the weak points and boost the site ranking. Undeniably, users usually go through only the sites that appear on the first or second page of the search results rather than digging till they reach the 18th or 19th page.
The only way to improve traffic and sales is to optimize every page on the website with the right keyword. When a user searches for a product similar to yours, your site would come up. A user clicking on the site will land on your page to learn about your product and take the necessary action if he is satisfied.
A plethora of studies has proven that the site that appears on the first page gets 50% of traffic and this traffic continues to dip drastically on the sites that appear on the 5th or 6th page.
To grow your business by applying right SEO strategies, you need to hire the best and most efficient digital marketing company NYC to carry out the following SEO tasks –
- Do competitor analysis
- Find out the keywords and keyword phrases that are ranked better
- Optimize the site by using Meta tags, descriptions and image ALT text
- Do on-page and off-page optimization
- Make your site visible for the relevant keywords of your niche industry on all search engines
Without optimizing the site, the website would not appear on the top pages of organic search results. Its possible that your keywords rank better, but optimizing the site would let you stay ahead of your competitors. In fact, this is considered to be an effective way to grow your online business and get high ROI over time.
Use PPC advertisement
Pay-per-click ad is the best way to bring more qualified traffic to the site. This type of advertising is used by the businesses that are in the nascent stage and want to boost the brand reputation in a short time span. As the name suggests, the business owner has to pay each time a user clicks on the advertisement. This ad appears on the top of organic search results. When a user clicks on the ad, he/she lands on your website. If the user likes your products or services, then they would take the necessary desired action of buying the product or availing your services.
This is one of the best kinds of advertisement which can be embraced by all businesses, irrespective of size to gain high ROI. These ads show up when a user searches for the product relevant to yours. This brings in scores of traffic and sales, if targeted to a specific group of audience or demographics. You can hand over the task of bidding for a relevant keyword to create PPC ads to the digital marketing company NYC
Another popular PPC advertisement is Facebook ads. This helps you showcase your ad only to the target audience. This averts others from clicking. This in turn brings in qualified traffic to your site and Facebook page. Many people who are in the retail business are using this kind of ad to promote their products only to a specific set of audience rather than wasting money on all.
Use social media
This is a cost-effective and powerful platform that can be used by all businesses, especially those who fall short in their marketing budget. Digital marketing company NYC creates the official business pages on different social media sites and starts giving updates to the followers about the latest products and events. This lets you engage the audience. In fact, you can post articles, videos, and blogs related to your products on a timely basis. People who like your blogs will share with others, thus helping your blog post and taking your website viral in a short time. The social media platforms give a great opportunity for brands to interact with the customers and learn the flaws in their products. In addition, the customers can ask questions and get quick help from the company by having a conversation on social media. Undeniably, social media can help you improve the customer base in a short time besides boosting the brand image.
Another effective form of Internet marketing is email marketing. This lets you send newsletters or discounts on your products to your esteemed customers while maintaining a long-term relationship with them. In addition, you can follow up with prospective customers and try and pull them into your sales funnel. You need to send emails that are really worth reading. By sending interesting stuff with special offers and new products; this will drive customers to your site to make purchases. Undoubtedly, email marketing can drive traffic, sales and retain visitors. It is crucial for the brand to send the message at the right time instead of sending too many emails and irritating the customers. You can hire Digital marketing company NYC to prepare the right email marketing strategy that fits in your business.
Summary: Internet marketing has become a powerful marketing platform for every business. Today, businesses are embracing SEO, pay-per-click ads and email marketing to promote their business products and services to the global audience and gain huge traffic and sales in no time.
If your company is still following conventional marketing techniques, then its high time that you switch to digital marketing right away.